Wednesday, 18 November 2009

print screens of 6 websites, annotated using media terminology

internet usage survey sample and analysis

i asked 20 young people and teenagers f a mixed gender (to best retain a fair sample of information)

for question one most answered social usage, this did not surprise me as that is all young people and teenagers seem to want to do all the time

question two the majority of answered no so this leads me to believe that this particular group were not in need of help along the drug abuse line, did not know where to look for advice and help or they simply did not care

none of these teens have ever donated to help campaigns before however there were a few remarks that they know their parents have done so in the past before. this pleased me because i know believed that there was light at the end of the tunnel for my campaign and that it was not a hopeless failure!

again the majority of these surveys did not show much interest in the support of current campaigns however they did have knowledge of some of the other campaigns i gathered a lot of information from ( talk to frank etc)

positively the majority of results showed that they do believe that help campaigns can be effective in their effort to advise and help young suffering teens

and finally 40% of the results showed that teens would look for help and advice on the internet which in my case proved use full because my campaign is web based.

Tuesday, 17 November 2009

report on website research findings

search engine-
a search engine is a tool created and designed to search for information, websites etc

these can also be added to websites to allow even easier navigation around the site, with this tool at your hand specific information and details you wish to find on the website can be retained easily.


images are key to all websites, they help set the mood of the websites, tell a story and can in some cases do more than words. images on my website have been used to show what the website can do to help the viewers that use it. for example pictures on my site have been used to demonstrate how people can better themselves through the help of our website and the information and advice we can offer.


logos play a vital role in a websites success, the websites logo can be used for viewers to relate to the website, remember the website etc. logo's can conventionally be found on the top left hand corner of the website layout.

navigation toolbar-

this is normally found at the top center beneath the logo of the website or running along the left side of the website. this makes the navigation bar easy to notice and this in turn makes it easier to navigate around the website because the navigation toolbar can always be easily found.


the language used in my website is not formal because it is meant to be aimed at young people and teenagers, language and terms used will be that of what the younger generation can relate to and understand.

who would be the audience for your media product?

the audience for a company and its product is has the upmost of importance. without the correct target audience the product would not succeed in serving its purpose. a lot of hard work and effort goes into selecting the correct and appropriate audience.

target audience can be categorized into four different groups, social class, demographics, lifestyle and psychographics' using these four different aspects of a target audience a company can pin point the perfect target audience they wish to aim their product at.

my target audience i wish to aim my website at is young teenagers of both genders. this is because this s where a lot of the problems my website tackles begins at. and research proves that if you can stop the problem early on in life then it is more likely that the problem will not occur later on in life.

the colors and all the aspects of my website have been specifically selected to please the expectations of our target audience, bright colors that please the eye, easy navigation that is constant throughout the site so navigation around the site is simple and easy to remember.

details on full campaigns and advertising company institutional reasearch

my website is all about anti drug campaigns etc so for my institutional research i studied the talk to frank campaign very carefully because they run along the same lines as i do. in my research i fund out that the british government implemented the idea to tackle the rising drug abuse in the uk.

the government got in touch with an advertising company called mother advertising. mother advertising are a london based company who won "Best of Show award at the IPA Best of Health Awards 2009" for their anti drug campaign for talk to frank. mother are also responsible for the "yeah yeah yeah la la la" coca cola advertisement campaign, stella artois beer advertising campaigns, the oasis rubberduckzilla advertisement and many more.

an advertising campaign is a series of messages that share a single idea/common theme, these combined form integrated marketing communication.

institution research web hosting and domain name registration

what is web hosting?

Web hosting involves providing space on Internet servers, for the storage of the World Wide Web. this allows organizations or separate individuals to make their own websites. these are accessible throughout the entire world. everyone involved in that network can use and view that site. for example a work server in an office, bosses and employees can use the network to communicate on work status etc.

what is a domain name?

domain names are just the address or url of the website. the name of the website. domain names make it particularly easy for users to find and memorize particular websites. domain names are also used for simple website identification and website ownership.